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​"The bait must be tasty for the fish, not for the fisherman." This sounds so simple, but sometimes it is so difficult to put into practice: Design and tonality completely customer-oriented.

Capturing a big situation or emotion on film or paper has been a passion since I was 14 years old.  Later I was happy to learn a lot from some very, very good photographers - because I organised many photo productions, especially in the automotive, industrial and tourism sectors. But in the last 30 decades I have done a lot of shootings by myself, as an artist or as a professional photographer. If am working for a company, I try to see and feel with the eyes of the clients of my client - and add my professional experience.