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KNOW HOW TRANSFER

Teaching: The Gift That Returns


When you give knowledge freely, something remarkable happens — it comes back multiplied. That simple truth has kept me teaching for over two decades. It began in 2002, slightly nervous, in front of more than a hundred people at the Hamburg Chamber of Commerce. The delivery wasn't perfect. The response was overwhelming. That day taught me something no rhetorical technique ever could: authenticity connects.


What followed was a long and varied journey — teaching media design at GentCom GmbH, lecturing on communication, marketing, and social media, training sailors in trim and race maneuvers, and founding the International Yacht Performance Forum in Hamburg. Each experience sharpened not just my ability to teach, but my ability to listen, think, and improve. Because the best teachers, I have found, are always still learning.


Sharing knowledge is enjoyable: I have authored over 200 pages for automotive and sailing magazines. Here are a few highlights:

Increasing margin in car dealerships with car accessories
Expert contribution in the print magazine "Autohaus", March 2002

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Brand building of car dealerships

Expert contribution for private manufacturer-dependent car dealerships in the magazin Autohaus, August 2005

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The history of yacht building (part 1-3)
Multi part story in the print magazine "Segeln", 2004, PDF Part 3 >>


The form of the movement - hull design of motor yachts
Expert contribution simplified for motor boat owner, Ocean-Magazin, February 2009, PDF >>


Trimming and handling of sailing yachts (part 1-4)
Light wind, medium wind, heavy wind, gennaker/spinnaker sailing.

Multi part story in the print magazine "Segeln", 2008, PDF heavy wind >>

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Sailing with children
Own experience with scientific contribution (Prof. Dr. Gerald Hüther), Segeln-Magazin, July 2009,
PDF >>

The history of NORDSEEWOCHE
The history of Germany´s most famous offshore race, 1922-2012, Segler-Zeitung, May 2012


Pro bono
1999 - 2019 many lectures/dissertations about communication, marketing, social media, ...
2004 - 2019 several lectures/dissertations sail trim/maneuvers, working as a sail trainer
2002 - 2003 consultant/coach Haspa-McKinsey-Startup competition
2002 - 2006 honorary work for Hamburg chamber of commerce as a startup marketing coach

PUBLICATIONS

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