Marketing

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Hans Genthe

The way to survive in a competitive marketplace.

Defining and managing your sales funnel is one of the most powerful concepts in the business world: bringing an unknown mass of contacts...

Hans Genthe

What can we do to fight the Corona virus? Working harder.

The suffering caused by the economic threat of coronavirus to the health care system could be exponentially greater than its health...

Hans Genthe

The best Investment in Marketing: Rich content

In recent years, a paradigm shift in the communication of brands and companies has taken place: The change from sender-focused...

Hans Genthe

Weakness gives a chance to grow (fast)

My experience is that everyone likes to talk more about their strengths, but nobody about their weaknesses. It is obvious that...

Hans Genthe

Long term success with marketing: Don´t work without values. Make a plan. Improve. Collect data.

Values are the soul of a company. If you have no value, you have no collective motivation. Act as you communicate: If you communicate...

Hans Genthe

Marketing and self-improvement with speeches and presentations

When you give people something, you usually get something back. I love giving lectures, it is a pleasure to make people happy through the...

Hans Genthe

Proved strategy for long term success: Evaluate your marketing with BSC.

If do you want to get a long term sustainable growth, you have to start keeping score of your marketing today. My favourite tool to score...